Something to Say: Success Principles for
Afterschool Arts Programs from Urban Youth and Other Experts
Thursday, November 21, 1:00 - 2:00pm ET
Tweens can be elusive---successful programs understand what they want.
For the first time, publicly-available consumer research has been conducted to learn what tweens and teens think about the arts and what influences their decisions about where and how to spend their free time. Join us Nov. 21 as we discuss the findings of the new Wallace Foundation-commissioned report, Something to Say: Success Principles for Afterschool Arts Programs from Urban Youth and Other Experts. The report----based on market research, interviews with experts, and observations of exemplary programs---suggests 10 principles that afterschool arts education providers can follow to attract and retain urban tweens. These recommendations are based on direct interviews with urban, low-income tweens and teens, parents and caregivers, and leading practitioners, and may be applicable to tweens and teens from all walks of life.
It's the kind of market research seldom made public. Don't miss this opportunity to learn more about the findings and ask questions live. You can download the full report (PDF) in advance.
Denise Montgomery is a strategic affiliate and director of Next Level Strategic Marketing Group, and the founder and president of CultureThrive, a consultancy focused on organizational development, program development and implementation, audience development, and communications for arts and cultural organizations. Full bio.
Peter Rogovin is the founder and managing director of Next Level Strategic Marketing Group. He has over 20 years of experience in marketing, finance, and consulting, and his clients span many industries. He has also consulted to many not-for-profit organizations, including museums, foundations, service organizations and professional associations.
Daniel Windham joined The Wallace Foundation in February 2007 as director of arts. Before that, he served in a variety of leadership positions within arts organizations including Cleveland Music School Settlement, Kansas City Young Audiences, and the New York Philharmonic. Full bio.
Ken Cole, associate director for the National Guild, oversees the Guild's program, communications, and marketing departments. Since joining the Guild's staff in 2004, he has developed and produced numerous national initiatives, including Engaging Adolescents, which aims to increase youth participation in the arts by catalyzing the development of high quality out-of-school time arts education programs nationwide. Full bio.
Register now at: https://www4.gotomeeting.com/register/571818023
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