This is a two-part series on donor development. You are encouraged to attend both sessions but it is not required. Part II is on Feb 25: Building a Plan to Sustain & Diversify Revenue.
Converting ticket buyers into committed, annual donors is among the most effective fundraising strategies for emerging, small-, and mid-sized arts organizations. In this workshop, participants will learn how to create a prospect list to secure first-time and new gifts for their organization as well as simple, budget-friendly strategies and tactics to create and launch a spring campaign that integrates direct mail, email, and social media with your upcoming performances.
The workshop will concentrate on practical how-to examples of right-sized individual giving initiatives that have worked for other organizations. Participants will leave with a 90-day spring campaign plan that begins 30-days before their next performance or exhibition.